Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

How to market with heavily more impact

By Olamrcreator , 2 Comment's

There are 2 important questions, which very few business owners ask of themselves. However, they contain the seeds of a heavily valuable marketing insight. And by asking and answering them, you’ll avoid an extremely common and damaging mistake.

Here are the questions.
  1. What does my ideal client (or customer) look like?
  2. What am I doing, to make sure my marketing is only directly relevant to this super-valuable niche?
Here’s why these questions, and your answers, are so important.

Something for everyone

One of the most common marketing mistakes, especially with small and medium-sized businesses, is to try and appeal to the widest possible range of people.
On one level, it seems to make sense.
The thinking looks like this: The more people you try and appeal to, the more prospective clients you’ll have.
However, that’s not how it works. In reality, using that approach guarantees you will actually attract far fewer clients or sales.
And here’s why.
To motivate someone to switch brands or switch providers, your marketing needs to motivate them into action. It has to be directly relevant to them. It has to talk to their world-view. Their wants. Their needs. Their values.
Every time you decide to widen the appeal of your marketing, beyond your ideal client, you weaken its effectiveness. Your marketing shifts from being:
  • Directly relevant (powerful and compelling).
  • To vaguely relevant (feeble and weak).
If you haven’t already, I recommend you get intentional about exactly who you want to do business with. Then focus all your marketing, so that it speaks exclusively to that high value group.
In short, go narrow and deep. Not wide and shallow.
Get it right my friend, and it’s a game changer.
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Benefits of a Unified Risk Management Programme

By Olamrcreator , 0 Comment's

Risks facing companies can come from anywhere – currency-fluctuation risk related to the UK’s decision to leave the EU is a recent example – which is why enhancing enterprise risk management (ERM) efforts is a popular topic among boards and the C-suite.

Here are five benefits of an integrated ERM programme from the proposed framework released by the Committee of Sponsoring Organizations of the Treadway Commission (COSO):

Increase the range of opportunities. By considering all possibilities – both positive and negative aspects of risk – management can identify new opportunities and challenges associated with current opportunities. “Take the extra five minutes as you make a decision,” COSO Chair Bob Hirth said. “Ask, ‘What have we missed here? What have we left out? Is there some unintended consequence?’ As you have that discussion, you end up confirming your decision, or you say, ‘Wow, I didn’t realise we could look at it that way.’ This richer discussion gets you more possible opportunities.”

Identify and manage risk entity-wide. Risks can affect many parts of an organisation. Sometimes, a risk can emanate from one part of the business but have an effect on another part. As a result, management identifies and manages these entity-wide risks to sustain and improve performance. The framework document cites the example of a bank that developed a system in response to trading risks it faced. The system combined internal transaction and market information with external information to provide an aggregate view of risks and allow the bank to quantify relative risks.

Reduce negative surprises and increase gains. ERM allows organisations to improve their ability to identify risks and establish appropriate responses, reducing surprises and related financial loss, and allowing them to profit from advantageous developments. “If you have richer discussions about alternatives and unintended consequences, bad things aren’t just going to stop, but over time, you will be less surprised,” Hirth said. For example, a manufacturing company setting delivery schedules realised that not all delays in highway traffic can be avoided, but it developed alternate routes and protocols to alert clients about potential delays.

Reduce performance variability. The challenge for some entities has less to do with surprises and more to do with variability in performance. For example, a public transportation system can aim for better on-time performance, but having buses and trains go from running 10 minutes late to 10 minutes early is too wide a swing in performance. Hirth said that having an integrated ERM programme means doing a better job of judging performance on more than one target.

Improve resource deployment. Having a wealth of information on risk allows businesses to assess overall resource needs and enhance resource allocation. For example, a thorough risk assessment of a gas distribution company’s infrastructure enabled the organisation to decide what parts were so old that they needed replacing and what parts could function a few more years with repairs. Having a greater focus on resources makes those resources – time, money, and people – more efficient, Hirth said.

COSO released its proposed framework on enterprise risk management in mid-June, and public comment is open until September 30th. Specifics of the framework update, Enterprise Risk Management: Aligning Risk With Strategy and Performance, could change as a result of feedback from stakeholders. COSO is a committee of five sponsoring organisations, including the American Institute of CPAs.

Neil Amato ( is a CGMA Magazine senior editor.
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Seo Service and Usefulness To Your Business Brands

By Flexygist , 1 Comment's

Best Seo Services & Company In Nigeria | Rank No.1 For Your Business Brands.

Search Engine Optimizations  Services & Companies In Lagos, Nigeria

Having Online Presence for your Blog, Brands, Products and Services(Business) this days Could Sky-rocket your Business Performances, hereby improving Sales, Outreach, Audiences and Profits.

Your Business needs Creative Consultants to strive in a Country Like Nigeria where Business where mostly Business Activities are operated Offline.

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    Search Engines Such As Google, YouTube, Yahoo, Bing,  ASK etc are mostly used by Web Searchers In Nigerians to Get Information, Addresses, News find nearer Job/Services close to them.

    BizLancer Inc, was built to Offer Quaility Seo Services

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