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How to market with heavily more impact

By Olamrcreator , 2 Comment's

There are 2 important questions, which very few business owners ask of themselves. However, they contain the seeds of a heavily valuable marketing insight. And by asking and answering them, you’ll avoid an extremely common and damaging mistake.

Here are the questions.
  1. What does my ideal client (or customer) look like?
  2. What am I doing, to make sure my marketing is only directly relevant to this super-valuable niche?
Here’s why these questions, and your answers, are so important.

Something for everyone

One of the most common marketing mistakes, especially with small and medium-sized businesses, is to try and appeal to the widest possible range of people.
On one level, it seems to make sense.
The thinking looks like this: The more people you try and appeal to, the more prospective clients you’ll have.
However, that’s not how it works. In reality, using that approach guarantees you will actually attract far fewer clients or sales.
And here’s why.
To motivate someone to switch brands or switch providers, your marketing needs to motivate them into action. It has to be directly relevant to them. It has to talk to their world-view. Their wants. Their needs. Their values.
Every time you decide to widen the appeal of your marketing, beyond your ideal client, you weaken its effectiveness. Your marketing shifts from being:
  • Directly relevant (powerful and compelling).
  • To vaguely relevant (feeble and weak).
If you haven’t already, I recommend you get intentional about exactly who you want to do business with. Then focus all your marketing, so that it speaks exclusively to that high value group.
In short, go narrow and deep. Not wide and shallow.
Get it right my friend, and it’s a game changer.
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5 Excellent Websites for Checking Google Keyword Rankings

By Flexygist , 0 Comment's

One of the essential elements of SEO is picking the right keyword, making them rank & track the keyword position in search.
It is absolutely necessary for a blogger or SEO professional to check their Google keyword ranking for target keywords. One of the most common mistakes bloggers and website administrators make is that they write and publish articles without targeting any keywords at all.
It takes only 10-15 minutes to use keyword research tools like SEMRUSH or the KWfinder to find which keywords to use. Make sure you take advantage of these tools in order to accomplish this very important step!
Once you are finished writing an SEO-optimized post using your target keywords, your next task is to keep track of its search engine rankings and to continue building backlinks with the proper anchor text.
**Again, proper keyword selection is one of the main factors involved in achieving a better ranking in Google’s search engine.**
Every blogger must aim to use the keywords which users search the most, especially those keywords which will help your website show up on one of the first few pages of search results.
If you accomplish proper on-page SEO, chances are good that you will appear in the first 50 search results.
To improve your SEO, you must manage keywords properly so that you can find out which keywords are strong for your particular domain and which are not. This information allows you to work on using the strongest keywords, thus increasing your likelihood of getting a better ranking in Google and other search engines.
In order to accomplish this goal, you need a tool which can tell you where a specific keyword ranks in Google’s search results without manually going through 100’s of search results and pages.
To help you to do this, we have compiled a list of some excellent free online tools to use to check your target keyword position in Google.

5 Useful Google Position Checker Tools:

  1. SEMrush
  2. AccuRanker
  3. Ahrefs
  4. SERPWatcher
  5. Google Rank Checker
  6. SERP’s Keyword Rank checker
  7. SEOCentro Rank Checker

1. SEMrush

Keyword position checker GoogleSEMrush is my favorite tool on this list as it is a complete solution for keyword checking.
You can enter your website URL or the individual URL of a blog post, and it will show you which keywords you are currently ranking for. You can further click on any resulting keyword to check keyword competition and other details.
It supports Google (you can select Google Search based on your target geographical region) and Bing search as well.
If you ever wonder, “What keywords do I rank for?”, SEMrush has got your covered. Simply add your domain name in the URL field, and it would show you all the keywords that you are currently ranking for.
SEMrush is professional software that is easy to use, and you can try it for a couple of weeks for free before deciding whether you want to subscribe.
Here is how you can use the position tracking tool of SEMRush.
  • Login to SEMRush account
  • Select position tracking under rank tracking
Click on new position tracking (Top right) and enter your domain name and give it a meaningful name.
Click on Create project and customized the settings according to your need.
Here is how SEMRush makes it easier for you to start adding Keywords for rank tracking. You can add Keywords using one of these four methods:
  1. Connect your search console and pull up the keywords from there
  2. Manually enter the keywords
  3. Track the top Keywords that SEMRush has already discovered for your domain name
  4. From file (*.txt, *.csv)
You can also set it to send you weekly notifications of ranking changes. If you are offering SEO services to your client, this feature could save you a ton of time.
From the last step (Above screenshot), SEMRush will start measuring your keyword rank position.
Overall, SEMRUSH is an amazing tool for checking the position of keywords in search engines.
 Grab 14 days free trial of SEMRush

2. AccuRanker

If you are looking for a dedicated paid keyword position checker, then AccuRanker is a perfect choice. The first thing that I loved about AccuRanker is their interface which is intuitive and you can easily get started. You can track keyword ranking in Google search and they also have an option for Bing search.
Watch this video to see the preview of AccuRanker:

Subscribe on Youtube

They are blazing fast and quite accurate. With a single click, you can also see the preview of search result snapshot which is perfect for agencies who need to show the ranking proof to the clients. They have various plans based on the number of keywords you want to track, however you can start for free using their 14 days free trial.
 Start your 14 days free trial

3. Ahrefs

I’m pretty happy with SEMrush, but if I ever have to replace it with anything else, it’s going to be Ahrefs.
This one is loaded with tons of great features. It automatically detects what keyword your website is ranking for & you can specify ranking based on country.
With Ahrefs, you can start tracking rank of your website as well as your competitor website.
 Start 7 days trial for $7

4. SERPWatcher

I’m a huge fan of SEO tools offered by Mangools as they work great & offers great UI. SERPWatcher is the latest addition which let you track keyword position for any domain. You can track keyword position based on Geolocation  & devices (Desktop and mobile).
You can get one of their paid plan to track more keywords. The pricing is most reasonable under the paid tool & will fit your pocket perfectly.
 Register for free account

5. Google Rank Checker

Google Rank Checker is an excellent free online utility which helps users track keyword positioning in Google search engine results.
In order to use this service, simply put in the keyword you want to search along with the domain name, and it will show you the position of that specific keyword in Google.
It’s that easy.
 Check out Google Rank Checker

Bonus: 6. SERP’s Keyword Rank checker

This one is another popular free Keyword rank checker tool which shows more than search engine position. Along with search engine ranking it also shows CPC and search volume data, for any keyword or phrase.
SERP's Keyword Rank checker
When checking the Keyword rank, you can select the search engine location & also desktop or mobile device. This tool is idle for checking one or multiple Keyword ranking.
 Check out SERP’s Rank checker

Bonus: 7. SEOCentro Rank Checker

SEOCentro is one of the best keyword checking tools I have found to date.
With Rank Checker you can check the performance of specific keywords in multiple search engines such as Google, Yahoo, Bing, etc. The result will give you complete details about a specific keyword including its rank in various search engines, along with a history of the keyword.
SEOCentro Rank Checker
 Check out SEOCentro Rank Checker

Conclusion: Keyword Rank checker and tracker

Of all the keyword rank checker tools on this list, SEMrush is my top choice for checking keyword positions in Google and Bing searches. I’m sure you’ll like it as well, as it also offers other features such as a backlink checker, a full site audit, and a few other really cool things.
If you use any other keyword position checker tools which work well for you, let us know via the comments section below.
Don’t forget to share this post!
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Benefits of a Unified Risk Management Programme

By Olamrcreator , 0 Comment's

Risks facing companies can come from anywhere – currency-fluctuation risk related to the UK’s decision to leave the EU is a recent example – which is why enhancing enterprise risk management (ERM) efforts is a popular topic among boards and the C-suite.

Here are five benefits of an integrated ERM programme from the proposed framework released by the Committee of Sponsoring Organizations of the Treadway Commission (COSO):

Increase the range of opportunities. By considering all possibilities – both positive and negative aspects of risk – management can identify new opportunities and challenges associated with current opportunities. “Take the extra five minutes as you make a decision,” COSO Chair Bob Hirth said. “Ask, ‘What have we missed here? What have we left out? Is there some unintended consequence?’ As you have that discussion, you end up confirming your decision, or you say, ‘Wow, I didn’t realise we could look at it that way.’ This richer discussion gets you more possible opportunities.”

Identify and manage risk entity-wide. Risks can affect many parts of an organisation. Sometimes, a risk can emanate from one part of the business but have an effect on another part. As a result, management identifies and manages these entity-wide risks to sustain and improve performance. The framework document cites the example of a bank that developed a system in response to trading risks it faced. The system combined internal transaction and market information with external information to provide an aggregate view of risks and allow the bank to quantify relative risks.

Reduce negative surprises and increase gains. ERM allows organisations to improve their ability to identify risks and establish appropriate responses, reducing surprises and related financial loss, and allowing them to profit from advantageous developments. “If you have richer discussions about alternatives and unintended consequences, bad things aren’t just going to stop, but over time, you will be less surprised,” Hirth said. For example, a manufacturing company setting delivery schedules realised that not all delays in highway traffic can be avoided, but it developed alternate routes and protocols to alert clients about potential delays.

Reduce performance variability. The challenge for some entities has less to do with surprises and more to do with variability in performance. For example, a public transportation system can aim for better on-time performance, but having buses and trains go from running 10 minutes late to 10 minutes early is too wide a swing in performance. Hirth said that having an integrated ERM programme means doing a better job of judging performance on more than one target.

Improve resource deployment. Having a wealth of information on risk allows businesses to assess overall resource needs and enhance resource allocation. For example, a thorough risk assessment of a gas distribution company’s infrastructure enabled the organisation to decide what parts were so old that they needed replacing and what parts could function a few more years with repairs. Having a greater focus on resources makes those resources – time, money, and people – more efficient, Hirth said.

COSO released its proposed framework on enterprise risk management in mid-June, and public comment is open until September 30th. Specifics of the framework update, Enterprise Risk Management: Aligning Risk With Strategy and Performance, could change as a result of feedback from stakeholders. COSO is a committee of five sponsoring organisations, including the American Institute of CPAs.

Neil Amato (namato@aicpa.org) is a CGMA Magazine senior editor.
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